Om Organics Paid Advertising Case Study
META, Creator Management, Google Ads + Shopping
The Performance Overview.
From February to December, the strategy delivered:
Revenue YOY Growth: 933%
5.19 blended ROAS
A balanced funnel of new vs returning customers
High-performing creative formats that scaled predictably
A strong Q4 lift driven by placement + creative optimization
The combination of creative direction, smart acquisition strategy, and real-time collaboration created a year of consistent and profitable performance.
The Funnel Insights.
New Customer Acquisition
3.34 ROAS
Highly stable acquisition costs
Significant expansion of Om’s customer base
Returning Customers
9.45 ROAS
Strong replenishment cycles
High retention efficiency
Insight: The ratio of new vs. returning customers indicates a healthy, scalable funnel with strong repeat behaviour.
The Background.
Before working with SWTCH HOUSE, Om Organics had previously run paid ads with another agency several years earlier, an experience that left them with poor results and ultimately a long period of hesitation around returning to paid acquisition.
For several years, the brand focused on rebuilding cash flow and strengthening its brand positioning organically. In late 2024, we began some preliminary discussions and by 2025, they were ready to re-enter the paid landscape, but cautiously.
The Mandate.
When our official collaboration began on February 1st, 2025, the goal was simple:
Start slow. Build trust. Reintroduce paid media sustainably. Prove that Meta could become a profitable growth channel again.
We aligned on a 90-day evaluation period to allow the brand to regain confidence and to build the strategic foundations for scalable, full-funnel growth.
The Turning Point.
After the first three months, the data was undeniable:
Om’s brand positioning was extremely strong
Their audience was active, engaged, and converting
Creative performance exceeded early benchmarks
Their returning customer base was highly efficient
Their new customer acquisition costs were healthy and predictable
The funnel was ready for scale, and so was the team.
At this point, the Om Organics Founder, Kari, gave us the green light to move into a more aggressive, multi-channel growth plan.
The Expansion of Partnership.
With early success validated, Om moved into full partnership with SWTCH HOUSE:
Meta Ads
Management transitioned to our Senior Media Buyer to deepen optimization structure and accelerate scaling.
Google Ads + Shopping
Our Data Analyst & Google Specialist took over search and shopping to capture demand across all channels and unify attribution.
UGC Creator Management
We began sourcing, onboarding, and managing UGC creators to support ongoing creative testing and replenishment.
This shift allowed us to operate as a fully integrated growth partner, each piece of the strategy working hand in hand.
The Workflow & Collaboration.
The partnership between Om’s marketing team and ours became a standout example of what a founder-led brand and a boutique agency can accomplish together.
What worked especially well:
Open communication via Slack + Asana
Clear, fast collaboration across creative, strategy, operations and real-time inventory communication.
Monthly strategy reviews
Evaluating creative performance and creative direction, new customer trends, funnel health, and placement data.
Their trust in our expertise
This gave us permission to test boldly, optimize aggressively, and expand channels with confidence.
This alignment was a key factor in surpassing Om’s original 2025 goals.
The Key Success Drivers.
✔ Creative-first performance strategy
✔ Full-funnel customer acquisition
✔ Strong returning customer efficiency
✔ Placement-level optimization
✔ UGC replenishment for always-fresh creative
✔ Transparent, responsive collaboration
✔ Strategic channel alignment (Meta + Google + UGC)
Om Organics rebuilt their confidence in paid acquisition, and exceeded their annual performance goals, through a partnership grounded in:
trust
strategy
communication
data
creative excellence
Meta became one of their most consistent and profitable acquisition channels, supporting sustainable year-over-year growth without ever revealing revenue or spend.