CASE STUDY: Built for Profit, Designed to Scale.

In just five months, this Meta campaign accounted for 20% of total brand sales.

With a 5.57 return on ad spend, it delivered outsized efficiency, strong customer acquisition, and high-value conversions, without leaning on gimmicks or unsustainable spend. The brand, an indie player in the beauty and wellness space, was focused on doing more than just hitting benchmarks. This campaign became proof of concept for what intentional digital strategy can yield.

What Stood Out:

Profit-Driven Performance  

A 5.57 ROAS goes beyond healthy. It signals a campaign structured to scale, not just spend. Every dollar worked harder than industry norms, an essential need for indie brands working with leaner budgets and looking to build sustainably over time.

Real Acquisition, Not Just Retargeting

Sixty percent of sales came from new customers. That’s more than conversion—it’s category expansion. The brand didn’t just reconnect with existing buyers. It grew its community. For indie beauty brands, acquiring new customers is everything. Retargeting existing fans helps with retention, but growth depends on reaching new audiences and convincing them to try something new. This campaign did both.

AOV That Lifts LTV

An average order value north of 125 reflects confident purchasing behavior. These aren’t low-intent clicks. They’re high-value transactions that improve long-term margins. For founder-led brands, higher AOV means more room to reinvest in product, community, and growth.

Click-Throughs That Count

At 1.62%, the CTR landed above average, especially given a cold-audience focus. Messaging was clear, visual direction hit, and interest translated into action. Cold audiences are people who haven’t interacted with your brand before; they don’t follow you, they haven’t visited your site, they might not even know your category exists. Reaching them takes sharp creative, clear messaging, and a strong value proposition. This campaign delivered all three.

The Takeaway

When strategy leads and spend follows, performance looks like this. Efficient. Repeatable. Scalable. 

This campaign didn’t just meet benchmarks, it set them for what’s possible when indie brands approach paid media with intention.

Ready to grow without compromise? We partner with beauty and wellness brands to scale performance while staying true to what sets them apart.

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