Case Study: Driving Growth Through Intentional Campaign Design
August has historically been Skwalwen Botanicals’ slowest month, with revenue and engagement lagging compared to the rest of the year. The brand needed a strategy that could deliver results without exhausting audiences ahead of September, which is typically one of their strongest months.Our Approach
Instead of spreading budget thin across multiple objectives, we designed a streamlined strategy that was both efficient and intentional. Our focus: catalog-based campaigns. These have consistently been strong revenue drivers for Skwalwen, especially with warm audiences.
Two Campaigns, Two Audiences: One targeting warm audiences, one introducing the brand to new cold audiences.
Budget Efficiency: Spend started light, then scaled only behind ads that showed traction, ensuring every dollar worked harder.
Seasonal Planning: August was treated as a funnel-building month, bringing fresh eyes into the ecosystem without overspending, ensuring September began with a full and energized audience base.
The Results
The outcome was a record-breaking August performance for Skwalwen Botanicals.
Revenue: Up 89% compared to August last year
Purchases: Increased 86% YoY
ROAS: Improved by 10%
AOV: Held steady with a 1% increase, confirming growth was driven by new volume rather than inflated spend
The Impact
By focusing on efficiency and timing, we turned a historically slow month into one of the strongest August performances for the brand. The funnel is now primed for September, setting the stage for even higher growth during their peak season.
Ready to See Growth Like This?
If your brand is ready to turn slow months into opportunities and scale with intention, let’s talk. Reach out to Swtch House to design a strategy that delivers results where they matter most.
