How to Tap into the Behavioural Science & Psychology Behind the Way Consumers Shop
Two fundamental principles that can be leveraged through influencer marketing are cognitive dissonance and reciprocity.
Four Reasons Why the Smaller Voices are Making the Biggest Impacts
Partnering with nano-influencers is a growing trend for brands. It allows brands to tap into specific communities, test new products and messaging, and utilize the nano-influencer's organic and engaging content.