CASE STUDY: How SWTCH HOUSE Drove Consistent, Profitable Growth for Om Organics
At SWTCH HOUSE, we believe the best DTC growth strategies are built to last. No quick wins, no brand erosion—just steady, sustainable results.
That’s exactly what we set out to achieve with Om Organics. Over four months, we worked closely with their team to scale Meta ad performance across the funnel, acquire high-quality new customers, and increase topline revenue—all while preserving the integrity of the brand and the community they’ve so carefully built.
Here’s a look at how we did it.
The Brief
OM Organics came to us with an exciting challenge: they had a highly loyal community of repeat customers, a beautiful brand rooted in clean beauty, and exceptional products that deserved to be in more hands.
Their goal was clear: sustainably scale their DTC revenue while protecting profitability.
We needed to help them:
Acquire high-value new customers with a healthy return on ad spend (ROAS)
Maintain strong average order value (AOV) and site conversion rate throughout scaling
Drive retention and second-order purchases among newly acquired customers
The Strategy
We focused on a full-funnel Meta ad strategy optimized for performance, combining creative testing with customer insights to drive efficient growth.
Here’s what we leaned into:
Top-of-funnel campaigns segmented by skin type: We built tailored conversion paths that helped new customers discover the right Om products for their unique skin needs.
UGC-driven ads: We prioritized ad creative that felt relatable and trustworthy, leaning into community-sourced content and customer testimonials.
Layered product education: We incorporated clear, benefit-focused messaging to communicate the value behind Om’s clean, purposeful formulations—building both trust and differentiation.
The Results
Over the four-month period, we drove:
Importantly, we delivered meaningful growth—driven by data, fueled by creative, and achieved without discount-heavy promotions or eroding brand equity.
Why It Matters
For clean beauty brands like OM, customer trust and brand perception are everything. Our strategy balanced performance and brand-building, ensuring we weren’t just driving short-term results—we were helping OM expand their community of loyal, long-term customers.
This work also reinforced something we see time and again: creative rooted in real customer needs, paired with thoughtful design, unlocks scalable growth—even in saturated markets.
Looking to grow your DTC channel in a way that supports both performance and brand integrity?
We help indie beauty and wellness brands do exactly that. Let’s connect →
