Don’t Be a Faceless Founder: Why Showing Up Matters More Than You Think, especially for Indie Brands.
Straight from our own founder, Robyn Kelly.
As an ad agency, we can tell you this with confidence: almost every time we showcase a founder in ads—performance lifts.
Why? Because no one speaks about your products with as much genuine passion, depth, or conviction as you do. When you show up, people feel it. They lean in. They connect.
At the end of the day, people want to buy from people. And when your audience feels a personal connection to you, it increases loyalty, trust, and repeat purchases. Your presence makes your brand feel human, and that’s what makes people stick around.
This isn’t just a vibe—it’s backed by data. Consumer behaviour, cognitive dissonance, and emotional buying triggers aren’t just buzzwords we throw around to sound smart. They play a huge role in the success of your ad campaigns. When you show up in a real, imperfect, passionate way—it resonates. And it converts.
So if you’re building an indie brand, remember this: you don’t need to be perfect, you just need to be present. Show your face. Share your story. Speak your truth. Your brand will be stronger—and your results will prove it.