The First Question We Ask Every New Client
At Swtch House, we’re not the kind of team that disappears into the background and quietly “does our thing.” We believe the best work comes from collaboration, open communication, and a deep understanding of what matters most to your business.When we work with you, we ask a lot of questions. And yes, sometimes it might feel like we’re digging into details you haven’t thought about in months. But there’s a reason. The more we know about your business goals, the better we can build ad strategies that actually move the needle.
One of the first questions we ask is about your fiscal year revenue goals.
It’s not just a formality. Your revenue targets set the tone for your ad strategy, and understanding them allows us to create a plan that supports growth in a way that feels both strategic and sustainable.
Why Your Fiscal Year Matters for Ad Strategy
Many marketing teams set ad budgets in isolation, looking only at industry benchmarks or short-term performance. We take a different approach. We budget your ad spend in alignment with your fiscal year, so every dollar is working in service of your actual business milestones.
When we know your revenue goals and timelines, we can:
Forecast ad performance with more accuracy
Map spend to your busiest and slowest sales periods
Identify opportunities for growth before they happen
Adjust in real-time when market conditions shift
The Questions We Ask First
Before we start mapping out campaigns, we dig into three critical areas:
Your best months for sales
Understanding your peak seasons allows us to ramp up spend when you’re most likely to see a return.Your slowest months
Every business has quieter periods. Knowing when they are lets us shift strategies, focusing on awareness, nurturing, or testing instead of heavy acquisition.What drives those peak months
Is it a product launch? A holiday rush? A big trade show? The “why” behind the numbers is just as important as the numbers themselves.
Turning Insight into Action
Once we have this information, we can build an ad plan that’s proactive, not reactive. That means:
Maximizing spend when it matters most to capture high-intent buyers
Pulling back strategically when conversion rates naturally dip
Keeping communication open so you always know what’s happening and why
This isn’t about spending more. It’s about spending smarter.
By aligning ad budgets with your sales cycles and revenue goals, we ensure your ad spend is working harder for you every single month.The Result: A Strategy That Works With Your Business, Not Against It
We’ve seen what happens when marketing runs on autopilot. Budgets get blown during slow seasons. Opportunities get missed during high-demand months.
By starting with your fiscal year revenue goals, we build a strategy that fits your business rhythm. And when your ads are in sync with your sales patterns, you don’t just get better results, you get a plan that actually feels like it’s working with you, not just at you.
If you’re ready for a team that digs deeper, asks the right questions, and builds strategy around your actual business goals, we’d love to talk.
