So… we’re starting fresh.

When we first started Present State, the goal was to share what we knew: the strategies, client wins, and behind-the-scenes work of growing indie beauty and wellness brands. And while all of that is still part of what we do (and love), I realized something important — I wouldn’t personally listen to that kind of podcast every day.

What I do want to listen to daily is something that feels like a voice note from a friend. Something you can throw on while you’re getting ready, walking the dog, or making your matcha. Something that still gives you ideas, energy, and some good beauty/wellness inspo, but without the pressure. Something personal.

So we’re shifting.

The relaunch of Present State is more casual. More personable. More real. It’s the conversations Robyn and I already have about the products we’re obsessed with, the trends we’re watching, what wellness looks like for us in our actual, everyday lives (hint: it’s not always morning routines and new treatments at our client’s medical clinic). We still run a digital ad agency, and that will always come through but we’re leading with curiosity, lifestyle, and vibes first.

If you’re into skincare myths, wellness routines that actually work, the realities of working in beauty and online, and the balance between being creative and staying grounded — this show is for you.

Thanks for being here. We’re so excited to grow this space with you.

— Alethea