Inside the Industry: Why Living Beauty Is a Strategic Advantage

At Swtch House, we don’t just work in the beauty and wellness space, we live it. This isn’t a job we clock in and out of. It’s a full-body, all-in commitment to understanding the industry from the inside out. Because the only way to create truly resonant strategy is to stay deeply connected to the world our clients are building in.

Last month, our co-founder Robyn attended The Future Is Clean: Beauty, Business & Bold Leadership, a roundtable hosted by W North in Victoria. It was more than a panel, it was a gathering of thoughtful voices in clean beauty and leadership. The speakers brought clarity, intention, and real-world experience to the conversation:

• Danielle Smeltzer, founder of Awarely Embodied Leadership

• Melodie Reynolds, founder of Elate Beauty

• Assetou Coulibaly, founder of Chiwaraco

• Jaime Pereira, founder and CEO of Glow Jar Beauty

Each shared honest reflections on what clean beauty looks like today, and what it requires from us as founders, creatives, and leaders. There was a clear throughline: clean isn’t just about formulations—it’s about business choices, consumer trust, and leading with purpose.

We left the event feeling seen, inspired, and reaffirmed in our approach at Swtch.

Living the Industry Means Living the Values

For us, “living the industry” isn’t just a line in our bio. It’s a daily practice.

It looks like:

• Waking up early to meditate, hydrate, and breathe before checking emails.

• Using clean skincare and beauty products morning and night—not just for efficacy, but because we believe in the brands setting new standards.

• Keeping our bodies moving with strength training, pilates, or long walks between strategy calls.

• Biohacking routines that keep us focused, balanced, and energized.

• Reading market reports and news, not out of obligation, but curiosity.

• Listening to founders, decoding customer behavior, and spotting the shift in how people relate to wellness and beauty.

And most importantly, it looks like translating all of that lived experience into sharp, intentional strategy for our clients.

Whether we’re analyzing Meta’s latest update, building a strategy that actually resonates, or launching a content ecosystem from scratch, our work is shaped by this deep, embodied understanding of the space. Because we’re not guessing. We’re right there with you, living it too.

When Strategy Is Lived, Not Just Learned

Staying informed is part of our edge, but how we apply that insight is where the real value lives. We don’t just watch trends. We analyze why they matter, who they serve, and how they align with your brand’s long-term vision. Our strategies are always built with intention, grounded in data, and informed by culture.

We believe that when strategy is rooted in lived experience, it performs better. It connects faster. And it leaves more room for the kind of brand growth that actually feels aligned.

If you're building something in beauty or wellness and want a partner who gets it, really gets it, let’s talk.

We’re here to help you craft strategy that feels as good as it performs. Reach out anytime.